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Bashas’ has named Ashley Shick director of communications and public affairs, a position in which she will work to strengthen the grocer’s relationships, image and market share.
Shick will lead public relations and promotional efforts, as well as integrated marketing projects to increase awareness and sales among Bashas’ diverse brands. More specifically, she will serve as company spokeswoman and liaison to local, national and trade media representatives; business and community leaders; elected officials and local municipalities; and representatives from local schools, churches and nonprofit organizations. Further, her breadth of skills and depth of knowledge in community relations will play a vital role in guiding and evolving Bashas’ community involvement and service, which include leading year-round fundraising initiatives, major events, sponsorships and in-kind TV partnerships.
A seasoned communications professional whose career has been rooted in media and public relations, strategic community partnerships, marketing communications and special events and promotions, Shick has held key marketing positions at such organizations as Meridith Corp., Arizona Science Center and Kohl’s Department Stores. During her tenure at Meredith, she spearheaded the development and implementation of a strategic plan to grow and enhance the company’s brand through community outreach and fundraising, nearly doubling the company’s charitable fundraising efforts.
Chandler, Ariz.-based Bashas’ operates 130-plus stores under the Food City, AJ's Fine Foods, Eddie's Country Store, Bashas' and Bashas' Diné banners.