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Starting today, Buehler’s customers at seven locations (Brunswick, Wadsworth, Portage Lakes, Canton, Delaware and two Medina locations) will be able to redeem their earned loyalty points in exchange for fuel or food.
The program is made possible by a partnership with convenience store/fuel retailer Speedway LLC, which has more than 1,400 Speedway-branded stores. To participate, shoppers link their Buehler’s Advantage Card to their Speedy Rewards Card online. They can then redeem their earned points for food at Buehler’s when they check out or for fuel discounts at any Speedway location.
“Customers will use their Buehler’s Advantage Card to earn points on purchases at Buehler’s, and then use their Speedy Rewards card at the Speedway pump to discount the price,” said Bob Buehler, EVP marketing and merchandising. “The system will also adjust the amount of Buehler’s Rewards points the customer has left over to redeem for fuel, or at Buehler’s to redeem for food at the checkout.”
Customers will also earn Speedy Rewards points on their purchases at the pump. Customers that have a Buehler’s Advantage Card and do not want the additional choice of fuel will continue to earn Buehler’s Rewards to redeem for $10 off at check-out.
“We wanted to make it very easy for our customers that choose to use their Buehler’s Rewards for fuel discounts,” said Dan Shanahan, Buehler’s COO. “Customers welcome our partnership with Speedway because of the many convenient Speedway locations, as well as their very competitive fuel prices.”
Shoppers can sign up in-store or online. Grocery rewards may be redeemed in $10 increments and fuel rewards may be redeemed in 10 cent increments at Speedway stores.
Wooster, Ohio-based E&H Family Group owns and operates 14 Buehler’s Fresh Foods Supermarkets and 13 ACE Hardware stores in Ohio.