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    NFRA Reveals Golden Penguin Winners

    Awards given for best March Frozen Food Month promos

    The National Frozen & Refrigerated Foods Association (NFRA) has bestowed 20 Gold Penguins and two Amber Penguins for the best promotions during the 31st annual March Frozen Food Month. Additionally, 31 companies received Silver Penguin awards. The awards recognize merchandising and promotional excellence in the frozen food industry.

    The Amber Penguin denotes three consecutive Gold awards in the same category. The Gold and Amber awards will be presented at a banquet held during NFRA’s Convention in Orlando, Fla., in October, while silver awards are usually given out at the local level at appropriate frozen food association meetings.

    The winners are as follows:

    Amber Penguin Award Winners

    • Manufacturer Branded: Ateeco Inc./Mrs. T’s Pierogies, Shenandoah, Pa.
    • Retail Sales Agent: Douglas Sales Associates, Piscataway, N.J.

    Gold Penguin Award Winners

    • Co-op Wholesaler: Associated Wholesalers Inc., Robesonia, Pa.
    • Corporate Wholesaler: Associated Grocers, Baton Rouge, La.
    • Local Frozen Food Assn. Over 50 Members: Frozen & Refrigerated Food Council of Northern California, Hollister, Calif.
    • Military Commissary Best Department Display: Nellis AFB, Las Vegas (Assistant Company: Webco GP, Aldie, Va.)
    • Military Commissary Best End Cap Display: Fort Stewart Commissary, Fort Stewart, Ga. (Assistant Company: Nestlé USA, Hinesville, Ga.)
    • Military Commissary Overall Store Promotion: Nellis AFB, Las Vegas; Assisting Company: Webco GP, Aldie, Va.
    • Retail Corporate Chain or Division 10-50 Stores: Harmons Grocery, West Valley, Utah
    • Retail Corporate Chain or Division Over 50 Stores: Acme Markets, Malvern, Pa. (Assistant Company: Activiation Sports Marketing, Bala Cynwyd, Pa.); Albertsons Southwest, Tolleson, Ariz.; Giant Eagle, Pittsburgh; Save Mart Supermarkets, Modesto, Calif.
    • Retail Supermarket Best Department Display: Tops Friendly Market, Elmira, N.Y.
    • Retail Supermarket Best End Cap Display: Albertsons #881, Northglenn, Colo. (Assistant Company: Co-Sales Co., Greenwood Village, Colo.)
    • Retail Supermarket Overall Store Promotion: Chris' Food Center, Sandstone, Minn. (Assistant Company: Dean Foods, Esko, Minn.)

    Silver Penguin Award Winners

    • Co-op Wholesaler: Wakefern Food Corp., Keasbey, N.J.
    • Corporate Wholesaler: Bozzuto's Inc., Cheshire, Conn.
    • Local Frozen Food Assn. Over 50 Members: Frozen & Refrigerated Foods of Central Florida, Temple Terrace, Fla.; Frozen and Refrigerated Food Council of NC, Rock Hill, S.C.
    • Military Commissary Best Department Display: Robins AFB Commissary, Robins AFB, Ga.
    • Military Commissary Best End Cap Display: Nellis AFB, Las Vegas (Assistant Company: Webco GP, Aldie, Va.); Imperial Beach Commissary, Prince George, Va. (Assistant Company: Ruiz Foods, Glenview, Ill.)
    • Military Sales Agent: Dunham & Smith Agencies, Prince George, Va.
    • Retail Corporate Chain or Division 10-50 Stores: FoodMaxx, Turlock, Calif.
    • Retail Corporate Chain or Division Over 50 Stores: Lucky Supermarkets, Modesto, Calif.; HAC Inc., Oklahoma City, Okla.
    • Retail Supermarket Best Department Display: Ultra Foods, Chicago; ShopRite of Manahawkin, Manahawkin, N.J., ShopRite #487 (Assistant Company: Douglas Sales Associates Inc.); Crossroads County Market, Wausau, Wis. (Assistant Company: Kemps, Cedarburg, Wis.); Chris' Food Center, Sandstone, Minn. (Assistant Company: Dean Foods, Esko, Minn.); Olsen’s Piggly Wiggly, Cedarburg, Wis. (Assistant Company: Kemps, Cedarburg, Wis.)
    • Retail Supermarket Best End Cap Display: Albertsons #971, Peoria, Ariz. (Assistant Company: Co-Sales Co., Phoenix); Albertsons #981, Chandler, Ariz. (Assistant Company: Co-Sales Co., Phoenix); Albertsons #940, Tempe, Ariz. (Assistant Company: Bellisio, Southlake, Texas); Albertsons #929, Gilbert, Ariz. (Assistant Company: Ateeco Inc., China Springs, Texas)

    Marketing professionals from accredited colleges and universities acted as judges. Winners demonstrated the effective use of promotional elements such as in-store programs, advertising, consumer education, merchandising, POS materials and special displays.

    NFRA will also award Golden Penguins for marketing programs undertaken during June Dairy Month and the June/July Summer Favorites Ice Cream & Novelties display contest.

    Harrisburg, Pa.-based NFRA, a nonprofit trade association representing all segments of the frozen and refrigerated foods industry, also sponsors October "Cool Food for Kids" educational outreach program.

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