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    PG’s Connected Consumer Summit Keynoters Flex Digital Muscle

    Execs from SpartanNash, Nielsen, Hershey, Kroger to discuss innovation

    PG's Connected Consumer Summit keynote presentations demonstrate digital success at retail

    As consumers continue to adopt new technologies at an ever-faster pace, grocery retailers need to catch up and even exceed consumer expectations to attain any level of loyalty. Progressive Grocer’s Connected Consumer Summit addresses the needs that retailers and CPG suppliers have for learning about, selecting and implementing digital solutions that will help them better connect with their shoppers.

    The exclusive, invitation-only Connected Consumer Summit will take place May 5-6, at the Renaissance Chicago O’Hare Suites Hotel, where attendees will learn about shopper insights, mobile marketing, digital media, big data and more.

    Keynote presentations include:

    • Digital Evolution: Consumer Trends and Opportunities – James Russo, SVP, Global Consumer Insights, Nielsen
    • Changing Shoppers’ Path to Purchase with Digital Experience – Linh Peters, VP of Marketing, SpartanNash
    • Activating Precision for Growth – presented by The Hershey Co.’s Bob Goodpaster, VP, Chief Global Knowledge Officer; and Josh O’Kane, Hershey’s Director of Advanced Capabilities, Global Knowledge & Insights Group
    • Digital Innovation Begins In-store – Brett Bonner, Sr. Director of Research and Development, The Kroger Co.

    In addition, digital solution providers will offer insightful presentations on trends driving digital change, as well as challenges and opportunities around digital marketing and analytics.

    To receive an invitation for the Connected Consumer Summit, retailers and CPG company executives should email Joan Driggs at [email protected], and solution providers should email Jeff Friedman at [email protected].


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