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Today's retail environment is constantly being disrupted by evolving consumer demographics, new technologies, socio-political factors and the effects of globalization. In today's competitive world, capturing unmet demand will help retailers and their CPG partners achieve growth objectives. The Hershey Co.’s Bob Goodpaster and Josh O’Kane will demonstrate to attendees of Progressive Grocer’s Connected Consumer Summit how technology and vast data sets helped the candy company identify and reach consumers and shoppers with customized brand and in-store experiences that were never before possible.
Goodpaster, Hershey’s VP, chief global knowledge officer, and O’Kane, director of advanced capabilities within Hershey’s Global Knowledge & Insights organization, will present “Using Big Data to Reach the Consumer with Precision” at PG's exclusive, invitation-only event, taking place May 5-6 at the Renaissance Chicago O’Hare Suites Hotel. Retailers and suppliers will benefit from the event's unique solutions-focused agenda for successfully engaging with consumers digitally.
At the Connected Consumer Summit, CPG retailers and their supplier partners will engage with solution providers to explore ideas to improve profitability through strategic execution of digital assets to increase shopping occasions and increase average basket value.
Key features of this unique one-and-a-half day event include retailer/industry expert keynote presentations; “Boardroom Briefings” for retailers and CPG companies presented by solution providers focused on the connected consumer; one-to-one meetings; as well as exceptional networking opportunities. Topics covered at the Summit will include mobile technology and apps; big data in retail; consumer insights; digital and social media marketing; customer relationship management; and shopper marketing, among others.
To receive an invitation for the Connected Consumer Summit, retailers and CPG company executives should email Joan Driggs at [email protected], and solution providers should email Jeff Friedman at [email protected].