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Through a combination of customer and vendor donations and all profits earned at Bi-Lo, Harveys and Winn-Dixie grocery stores on July 4, Southeastern Grocers LLC has raised $3,044,091.38 to support the Wounded Warrior Project (WWP) Independence Program, which provides personalized plans that enable severely injured veterans to live as independently as possible
"This contribution to help support the Independence Program would not be possible without the generosity of our associates who gave their time to work in our stores on Independence Day, and our customers and vendor partners who shopped with us and made extra contributions to the fund," Ian McLeod, CEO and president of Jacksonville, Fla.-based Southeastern Grocers.
"This alliance with Southeastern Grocers is crucial for Wounded Warrior Project to continue its lifelong mission to honor and empower Wounded Warriors," said Steve Nardizzi, CEO of WWP, also based in Jacksonville. "The overwhelming success of the Independence Day promotion surpassed every expectation we had … The generosity Southeastern Grocers demonstrated exemplifies what can be achieved when like-minded charities and corporations join forces."
The donation funds were raised through contributions made in Southeastern Grocer's banners during checkout, as well as on each organization’s dedicated website.
Southeastern Grocers employs nearly 72,000 associates at about 790 grocery stores, 143 liquor stores and 527 in-store pharmacies throughout Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee.