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    Webinar: Trends, Strategies Lifting the Confection Category

    Event slated for April 2, 2015

    CMA sponsored webinar focused on confection category, April 2, 2015

    Category Management is more than the sum of products that populate a section of the grocery store. The confluence of trends, demographic shifts, the economy and ever new data sets and their impact on the market are uniquely illustrated in the confection category, which continually shifts to best address consumer need states and tastes. Inspired by Progressive Grocer’s 2015 Category Management Handbook feature on the confection category, the Category Management Association presents a compelling webinar: "Hitting the Sweet Spots: Trends and Strategies Lifting the Confection Category."  Trends and data that comprise NCA’s E5 Principles: Experience, Emotion, Effectiveness, Efficiency and Environment will be highlighted, along with on-the-ground strategies derived from shopper insights that have proved to be category winners.


    • Joan Driggs, editorial director, Progressive Grocer
    • Larry Wilson, VP of Industry Affairs, the National Confectioners Association
    • Brian Kavanagh, senior director, Category Strategy and Insights, The Hershey Co.

    Date: Thursday, April 2, 2015, 11 a.m. ET, 10 a.m. CT, 8 a.m. PT

    Click to request one-time guest access for the CMA Space Management Webinar


    Joan Driggs is editorial director of Stagnito Media’s Progressive Grocer and Progressive Grocer Independent, where she oversees these comprehensive food retail publications and their related events and deliverables. Progressive Grocer’s mission is to stay Ahead of What’s Next, and for more than 90 years has provided top management at grocery headquarters, key decision makers at store-level, and supply chain partners with authoritative, relevant, research-based editorial content and need-to-know news.

    Larry Wilson is Vp of Industry Affairs for the National Confectioners Association. Wilson leads NCA efforts to support customer initiatives and strengthen the confectionery industry through information sharing, communication of leading-edge industry insights, and development of key shopper, customer and category research. He also drives customer engagement at key NCA events, managing both important customer alliances and the content and programming developed for that audience. As a member of the industry’s cross-functional health and wellness leadership team, Wilson develops resources directed at communicating positive news to the retail community regarding candy in the diet. He also serves in an advisory capacity on NCA’s international business development initiatives to facilitate international exporting and the global growth of American confectionery products.

    Brian Kavanagh is the senior director of Category Strategy and Insights at The Hershey Co., in which he leads the Hershey category management teams for Food, C-Store and Dollar channels. In his role, Kavanagh is responsible for activating unbiased, best-in-class category management principles and fundamentals to become the sought-after, trusted category thought leader with his retail partners.

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