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    ‘D-Lightful Living’ With Disney

    Weekly challenges help make consumers’ daily routines healthier

    Disney Consumer Products has rolled out a program to help parents and families with incorporate more healthy habits into their busy lives. Consisting of a series of weekly challenges over 12 weeks, “D-Lightful Living: Animate Your Daily Routine” will furnish participants with tips inspired by Disney-branded products on how to help motivate their families to make such simple changes as eating more fruits and vegetables, improving oral care habits, and preparing for cold and flu season.

    DCP’s official Facebook page, known as Disney Living, will feature a weekly video challenge from Kimberley Clayton Blaine, a mom blogger, child development expert and licensed child therapist. Blaine will present easy tips and product suggestions to help other parents lead their kids to a healthier lifestyle. The program runs through the end of November.

    “Encouraging children to incorporate health-minded changes, even small ones, into their daily routines is often frustrating for parents,” said Blaine, the mother of two boys. “With help and inspiration from Disney-branded products that feature some of kids’ favorite characters, moms and dads can inspire healthier habits that feel like fun and not a task.”

    Visitors to the Facebook page can also download a checklist outlining all 12 weekly challenges, and tack this up at home to help track their families’ progress. They can further join in the online forum to share their own tips to encourage healthier habits, and enter to win a weekly Disney-branded product prize package.

    Through a sharing function, program participants can invite their Facebook friends to take part or working with them to help each other meet their respective families’ goals.

    “From our nutritional guidelines to the ‘Magic of Healthy Living’ PSAs and programming, Disney has demonstrated an ongoing commitment to encouraging families to make better choices concerning their health and nutrition,” noted Embola Ndi, VP of food health & beauty at Glendale, Calif.-based DCP. “The D-Lightful Living campaign gives moms meaningful ideas and product solutions to help [the] family make these better choices, while also showing kids that Disney makes healthy living fun.”

    Through the Magic of Healthy Living initiative, introduced in 2006, Disney offers parents and kids entertaining content, useful tools, and engaging experiences to make healthy lifestyles simple and fun.

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