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In response to such research as Walmart Customer Insights data finding that over 50 percent of moms who shop at the mega-retailer were watching more movies at home with family to save money instead of going out, Walmart is rolling out a “Family Night Center” in all stores this month. The area is designed to help shoppers find new ideas for at-home activities and savings on popular items in a convenient “one-stop” location.
The centers feature everyday low prices and new savings on popular and traditional family games, as well as DVDs, snacks and soft drinks. Moms can also visit www.walmart.com/familymoments for tips from mom bloggers on how to create a fun family night plan, in addition to recommended products, healthy snack and dip ideas, new items and video games.
“With busier schedules and kids heading back to school, now is a great time to provide a dedicated place in our stores to give Mom the savings and ideas to create fun, quality time for her family this fall,” said Laura Phillips, chief toy officer and SVP of entertainment at Bentonville, Ark.-based Walmart. “Our Family Night Center is designed to provide an easy way to quickly design a complete family night experience.”
Family Night Centers feature games such Candy Land, Chutes and Ladders and Yahtzee for $8; Jenga, Monopoly and Pop-O-Matic Trouble for $10; and The Game of Life, Operation and Twister for $15; and Bop It!, Monopoly: Hasbro Family Game Night Championship Edition, Pictureka!, Sorry! and Sliders for $18. Also available are DVDs for $10 each, Including Camp Rock, Enchanted and High School Musical (1 and 2), and such refreshments as assorted 13.8- to 14.5-ounce bags of Doritos for $3 each and 2-liter Pepsi and Mountain Dew products for $1.25 each.