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Produce for Better Health Foundation’s (PBH) “Fruits & Veggies--More Matters” public health initiative Facebook page has achieved 200,000 likes from fans across the United States. The page offers tips, resources, recipes and other information to educate consumers in addition to a platform for fans to post, share and like fruit- and vegetable-related stories.
Elizabeth Pivonka, president and CEO of Hockessin, Del.-based PBH, attributed the milestone to “an incredible and loyal fan base that shows their support and passion for our mission and work to increase the consumption of fruit and vegetables for a healthier America.”
Added Pivonka: “Our fans are always providing great feedback, uploading vibrant pictures of meals complete with fruit and vegetables, interested in our content, and engaged in conversations that are a natural extension to our public relations and communications strategy.”
Since launching its Facebook page in June 2009, Fruits & Veggies--More Matters has expanded across other social media venues, including Twitter, Pinterest and Instagram.
PBH, a nonprofit fruit and vegetable education foundation, works to motivate people to eat more fruits and vegetables to improve public health through industry and government collaboration, first with the “5 A Day” program and now with Fruits & Veggies—More Matters.