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Spot Shot, a carpet stain remover and odor eliminator product line from the WD-40 Co., is continuing its partnership with Sony Pictures Home Entertainment (SPE) for the release of the animated family film “Cloudy With a Chance of Meatballs” on Blu-ray Disc and DVD.
Through March 31, 2010, consumers will get a free full-size bottle of Spot Shot Instant Carpet Stain and Odor Eliminator with the purchase of any DVD or Blu-ray Disc of the film. The free product offer can be redeemed either in-store or by a mail-in rebate offered on the Spot Shot Web site. In addition, all “Cloudy With a Chance of Meatballs” DVDs bought at major retailers will carry a coupon for $1 off a future Spot Shot purchase.
Beyond the DVD and Blu-ray Disc release, the Spot Shot line of aerosol and trigger products has already been integrated into several components of the film’s promotion. The Sept. 12, 2009, Los Angeles premiere of “Cloudy With a Chance of Meatballs” included a Spot Shot-branded food-toss game, with proceeds benefiting hunger-relief charity Feeding America. Spot Shot also joined up with Culver City, Calif.-based SPE at regional screenings of the movie in Charlotte, N.C.; Paramus, N.J.; and WD-40’s hometown of San Diego. Radio promotions on local stations offered listeners the chance to win passes to a private screening, as well as a grand-prize $1,500 American Express gift card to be used for grocery shopping and a year’s supply of Spot Shot items.
“Spot Shot is a favorite product among parents who have small children often responsible for major messes in the home’s carpeted areas,” noted Tim Lesmeister, WD-40 VP of U.S. marketing. “Being involved with the promotion of this highly successful family film has provided us a great opportunity to connect with our consumers.”
“Cloudy With a Chance of Meatballs,” based on a well-known children’s book with the same title, tells the story of a town where food falls from the sky like rain.