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    3rd Annual LEAD Marketing Conference to be Held in September

    The conference educational sessions will cover loyalty and other digital initiatives.

    The Shopper Technology Institute’s third annual LEAD Marketing Conference -- which focuses on loyalty, analytics, engagement, and digital applications – will be held Sept. 19-21 at the Crowne Plaza Hotel and Conference Center in Rosemont (Chicago), Ill.

    The conference is geared to consumer packaged goods (CPG) and consumer goods companies, as well as retailers in all channels: supermarket, drug, dollar store, mass and discount, convenience, and specialty.

    The educational agenda will consist of general sessions, two tracks (one for Loyalty and Analytics and the other for Engagement and Digital), and table-top exhibits. Networking receptions and dinners will provide opportunities for retailers, manufacturers, and vendors to connect with each other. The third annual LEADER awards, sponsored by IBM, will be presented as part of the conference.

    For more information about LEAD, call 216-534-9933, or visit www.leadmarketingconference.com.

    The Shopper Technology Institute (www.shoppertech.org) is a trade organization focused on technologies and solutions that engage shoppers, analyze their behavior, and enable trading partners to improve their operations..

     

     

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