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Living Essentials, the distributor of 5-hour Energy shots, has unveiled its sponsorship of Mexican soccer star Oribe Peralta, marking the company’s first major advertising campaign designed to target Hispanic consumers.
“We are thrilled to have Oribe Peralta as part of 5-hour Energy’s growing roster of world-class athletes,” said Scott Henderson, president of Living Essentials. “With 2014 being a World Cup year, the timing is perfect for this sponsorship, which helps us reach one of the fastest-growing demographics in the U.S. and presents tremendous sales growth opportunity for our retailers.”
Peralta, who is a striker for the Mexican National Team and MX Santos Laguna team, as well as top scorer in the CONCACAF Champions League and CONCACAF’s 2013 Player of the Year, will appear in print, broadcast and online advertisements, and will participate in various social media promotions.
“I’ve been telling the guys on the field that 5-hour Energy helps me stay alert, and I’m looking forward to sharing that with a much larger audience,” Peralta said.