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Did you know that fewer than 25 percent of consumers can name a sustainable product? Yet, 75 percent of consumers say they consider sustainability when making purchases. In a downturn economy, bridging this gap represents a golden (or should we say “green”) opportunity for companies to connect their sustainable brands and products with consumers.
Can consumers name your sustainable product or brand? To provide marketers with the tools they need to effectively market sustainability to their consumers, The Hartman Group will be hosting a free webinar, 5 Tips to Successfully Market Sustainable Brands in a Downturn Economy on Tuesday, March 31, 2009 at 11:00am EST.
Join Alison Worthington, The Hartman Group’s Managing Director, as she discusses how to market towards consumers’ sense of responsibility and personal benefit.
“During these tough economic times, sustainable products create that ‘sweet spot’ that make consumers more optimistic about the choices they are making,” said Worthington. “This represents a significant opportunity for companies to get their message out.”
Find out how your company can tap into hidden opportunities to leverage this growing consumer market.
Click here to register: https://www2.gotomeeting.com/register/586098856