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7UP and Telemundo Communications Group, a producer of media content for Hispanics in the United States and around the world, have rolled out the 7UP “7 Dias de Sevenisima” contest. Nine consumers have the opportunity to win such prizes as a family vacation, and gift cards that can be used for home cleaning service and a clothing-shopping spree. The promotion marks the second year that 7UP brand has worked exclusively with Miami-based Telemundo as a Spanish-language television partner.
“Sevenisima will give consumers the chance to celebrate the natural flavor of life, and Telemundo will be instrumental in helping us spread the word,” said René Sánchez, associate brand manager for 7UP.
As 7UP’s media partner, Telemundo is producing and airing TV spots featuring information on the contest and local market retail events. Additionally, the spots are airing at select supermarkets, and the contest is featured on Telemundo.com and Telemundo station Web sites via banner advertisements. The Telemundo Station Group will also incorporate its mobile program, “A La Mano,” with a mobile Sevenisima branding campaign which will be available in all participating markets.
“By using our Conexion marketing platforms -- online, Web, mobile and retail activation -- we’ll make sure that 7UP and the Sevenisima brand positioning have an impact on consumers,” noted Enrique Perez, SVP, Telemundo station sales.
Through Aug. 2, consumers can enter the 7UP “7 Días de Sevenísima” contest online at www.Sevenisima.com or at participating retailers. One national winner, as well as winners from Chicago, Dallas, Houston, Los Angeles, Phoenix, San Antonio, New York and Miami, will be chosen. Each winner will get a three-day family vacation for four, amusement park tickets, and gift cards that can be used for home cleaning service, clothes-shopping sprees, a spa day and a date night for Mom and Dad, complete with babysitting service. No purchase is necessary.
7UP is part of the beverage portfolio of Plano, Texas-based Dr Pepper Snapple Group.