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Acme Markets’ newly launched “Sizzlin’ Summer Giveaway” enables customers can collect game pieces for a chance to win more than 1,000 prizes, including cars, boats, vacations, gift cards and two cash grand prizes of $250,000. The promotion runs through Aug. 18 while supplies last.
“At Acme, creating an incredible shopping experience for our customers is what drives us, and the Sizzlin’ Summer Giveaway provides an exciting opportunity for customers to win some life-changing prizes,” said Dan Sanders, president of the Malvern, Pa.-based grocery chain. “As we launch into the summer season, the Sizzlin’ Summer Giveaway will help us attract new customers, [and] drive sales for our stores and vendor partners, while creating a fun atmosphere for everyone.”
Customers can earn game pieces with qualifying purchases each time they shop, and can earn additional game pieces by purchasing participating products in the store. Special game boards are available so that customers can keep track of how close they are to winning a prize. As well as the collect-and-win prizes, there will be millions of instant prizes and in-store discounts awarded.
To mark the promotion’s rollout, Acme is hosting a variety of special events at its stores on May 21. All locations will have a dedicated greeter table at which customers can learn about the game. Additionally, some stores will feature special character appearances and a range of product demonstrations and sampling.
Part of Minneapolis-based Supervalu, Acme operates 116 stores in Pennsylvania, New Jersey, Delaware and Maryland, employing more than 13,000 associates.