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Produce and floral retail industry veteran Anthony Barbieri will join the Produce Marketing Association (PMA) staff in June after a 34-year career with Acme Markets Inc., where he rose from store produce manager to become the company’s produce and floral director.
Barbieri managed all aspects of produce and floral operations of the 125-store, Philadelphia-based Supervalu subsidiary that generates more than $275 million in annual sales. In addition to his responsibilities for buying, category management, marketing, sales, financial forecasting and personnel development he also worked closely with the chain’s food safety director on industry issues.
In his new PMA post, Barbieri will lead and provide strategic direction to the association’s global business development team as VP of sales and business development. The team is responsible for attracting new members, retaining existing members, and sales related to PMA events, products and other business solutions. In this capacity, Barbieri, who will report to Tony Parassio, SVP of member value, will work closely with PMA’s volunteer leader boards and councils, and PMA’s member relations, marketing, public relations and product development staff teams.
“Anthony is passionate about the success of the entire produce and floral supply chain, so I know he will now bring his considerable business acumen to the task of growing PMA members’ businesses with his signature high energy level,” said PMA President & CEO Bryan Silbermann.
“This is an opportunity for me to grow and develop in the association arena and in industry-wide service,” Barbieri said. “It will also provide me the ability to share the knowledge and experience of my 34-year retail career with PMA membership and staff.”
Barbieri is well-known across the produce and floral supply chain, and among PMA’s volunteer leadership. He is a member of PMA’s board of directors (positions that he will resign to assume his staff position), and is past chair PMA’s retail division board and has won numerous industry awards.