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    AFFI Rolls Out Web Site Offering Safe Microwave Cooking Info

    The trade group described the initiative as a proactive measure to help consumers.

    The American Frozen Food Institute Friday launched microwaveovenfacts.com, a Web site providing information to consumers on safely preparing foods in a microwave oven. Data on the site includes a wattage listing for over 200 individual microwave units, best practices for food preparation and other resources.

    "Public health and safety is a priority for AFFI and its member companies, and microwave ovens are used to prepare many of the foods consumers purchase," said AFFI interim president Robert L. Garfield. "This Web site will offer information on microwave oven units and safe cooking practices, as well as other valuable resources that will further empower consumers to prepare foods safely using microwave ovens."

    According to AFFI, the only association exclusively representing the frozen food industry, the site was a "proactive" measure to raise consumer awareness of microwave safe cooking. For example, once consumers know the power wattage of their microwave ovens, they'll have a greater ability to prepare foods properly in the appliances according to package instructions.

    Such a site was necessary because "[m]icrowave ovens are standard in today's kitchen, and are used by many of us to prepare meals quickly and conveniently to accommodate our busy lifestyles," noted Garfield.

    McLean, Va.-based AFFI is the national trade association promoting and representing the interests of all segments of the frozen food industry.

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