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WASHINGTON -- The American Iron and Steel Institute (AISI) here and Milwaukee-based Roundy's Supermarkets, Inc. have rolled out a campaign to educate consumers on the nutritional and safety benefits of canned food.
The campaign is being conducted in 155 Pick 'n Save, Copps, and Rainbow stores in Wisconsin and Minnesota during the month of October.
At the stores shoppers can sample a smoothie recipe made with canned fruit and find out ways to prepare canned foods via an educational recipe book. Recipes can also be found at www.mealtime.org.
For the campaign, AISI will donate 10 cents for every five canned food items bought at Roundy's locations. At the end of the initiative, a donation of up to $10,000 will be made to a local food bank. Steel cans are the most recycled food package, with a 63 percent recycling rate reported in 2006.
"America has received a wake-up call from health professionals to take responsibility for meeting their families' nutritional needs," noted Rich Tavoletti, director of AISI's Container Market Program and executive director of the Canned Food Alliance, in a statement. "Research shows that canned foods are nutritionally comparable to their cooked fresh and frozen counterparts, and in some cases they're even more nutritious. Canned foods are convenient, with a long shelf life."
AISI's Container Market Program is supported through the investment of AISI member companies ArcelorMittal; Dofasco, Inc.; United States Steel Corp.; and USS-POSCO Industries
The organization has 31 member companies, including integrated and electric furnace steelmakers, and 130 associate and affiliate members that are suppliers to, or customers of, the steel industry. AISI's member companies represent about 75 percent of both U.S. and North American steel capacity.
Roundy's owns and operates retail grocery stores in Wisconsin, Minnesota, and Illinois under the Pick 'n Save, Copps Food Center and Rainbow Foods banners.