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Alberto VO5, the Stamford, Conn.-based hair care brand, has declared August “National Anti-Frizz Month”: 31 days dedicated to helping women battle the frizz.
In a nationwide poll conducted in July, 87 percent of women surveyed said they deal with the problem of frizzy hair. Nearly 75 percent of women said they scrutinize weather forecasts to plan their daily frizz-fighting routines, and almost 60 percent said frizz is their number one dreaded hair malfunction.
“As our survey affirmed, if every hair type has a common enemy, it is frizz. Managing frizz can add so much time to our morning routines,” said Nina Riley, VP of marketing for Alberto VO5. “The heritage of Alberto VO5 hair care products is helping women look and feel their beautiful best during even the toughest conditions, at a price everyone can afford.”
To mark the inaugural National Anti-Frizz Month, Alberto VO5 is launching a sweepstakes on Twitter from Aug. 12–16, allowing brand followers the chance to win free Salon Series products by re-tweeting certain facts about frizz.
On Aug. 15, the brand will also launch a sweepstakes on its website and Facebook page where consumers who vote on their favorite “terrible frizzy hair” story have the chance to win up to $5,000 in cash and VO5 Salon Series products, the full line of which includes Hot Oil Therapy Moisturizing Treatment; Smooth + Sleek Shampoo and Conditioner; Color Shield + Radiance Shampoo and Conditioner; Hydrate + Nourish Shampoo and Conditioner; Full Body + Shine Shampoo and Conditioner; Anti-Frizz & Shine Styling Cream; and Simply Stunning Leave-In Conditioner.