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    Albertsons Market Customers Learn to Grill on the Go

    QR codes and quick video clips help improve consumers’ grilling

    Albertsons Market has implemented a unique in-store program that will allow customers to scan a QR code using their Smartphones to get access to recipes with tips for grilling the best Steakhouse Choice cuts of meat.

    In every Albertsons Market meat department, customers can find an easy-to-scan QR code on a Steakhouse Choice poster that will take them directly to the Albertsons Market mobile site. From there, they can watch the latest grilling video, view a recipe, and share the recipe via email with friends. Customers can also connect to the Company’s Facebook page to “Like” the page and view more Steakhouse Choice recipes. In addition to the mobile site all of the videos can be found on Albertsons Market YouTube channel.

    “One of the most common questions that our meat department associates get is “how do I cook this?’” said Craig Moss, VP of meat for Albertsons Market. “This is a great solution that helps customers learn the best ways to grill steaks directly from their Smartphones. Our goal is to ensure that customers get relevant information that can inform their shopping choices in addition to getting the best out of the foods that they’re fixing for their families.”

    The Steakhouse Choice Mobile videos feature Albertsons Market Meat operations specialist Tim Brua, who lends his years of experience in backyard grilling to the videos. Customers can learn tasty new marinades, techniques on the perfect time to turn a steak or choosing that perfect side dish.

    Boise, Idaho-based Albertsons Market, owned by Albertson’s LLC operates approximately 200 stores under the Albertson’s banner in Arizona, Arkansas, Colorado, Florida, Louisiana, New Mexico, and Texas.
     

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