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Discount grocer Aldi has teamed up with the U.S. Department of Agriculture on a campaign that aligns with USDA nutrition messages and the MyPlate icon to encourage consumers to fill half their plate with fruits and vegetables.
“This initiative coincides with the Aldi mission to provide the highest quality products at the lowest possible prices to our customers,” said Chuck Youngstrom, Aldi co-president. “We want to play our part to help Americans fill half their plate with fruits and vegetables.”
The Aldi MyPlate campaign will reach more than 20 million customers each month by offering produce prices that are significantly lower than at traditional grocery retailers. In addition, each week, Aldi offers produce “Picks of the Week” that provide greater savings on featured fruits and vegetables. This information will be promoted through weekly flyers and in-store signage. The Aldi website will include recipes and nutrition tips created by a registered dietitian.
“Partners like Aldi help us amplify the reach of our nutrition messages and prompt consumers to think about building a healthy plate at mealtime,” said Dr. Robert Post, deputy director of the USDA Center for Nutrition Policy and Promotion. “MyPlate is an uncomplicated symbol that helps remind people to think about their food choices in a way that leads to healthier lifestyles.”
According to the USDA, nearly 90 percent of Americans fall short of the recommended daily servings of vegetables, and 80 percent fall short of fruit. The USDA also recommends that consumers opt for store brands to save money. Aldi sells 1,400 of the most frequently purchased items sold under exclusive brands for prices up to 50 percent less than traditional supermarkets.
Batavia, Ill.-based Aldi operates more than 1,100 stores in 31 states.