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    Aldi Unveils Host of ‘Special Purchase’ Holiday Toy Deals

    In a bid to further improve upon its already established reputation for competitive prices in the face of a worsening economy, discount grocer Aldi is boasting that it’s selling nearly 60 of the most popular kids toys at roughly 58 percent less than big box prices.

    In a bid to further improve upon its already established reputation for competitive prices in the face of a worsening economy, discount grocer Aldi is boasting that it’s selling nearly 60 of the most popular kids toys at roughly 58 percent less than big box prices.

    Seeking to equip kid-loving deal hunters with everything from a Hannah Montana Electric Guitar to a Nintendo DS, Joan Kavanaugh, v.p. of corporate purchasing for the Batavia, Ill.-based discount retailer, affirms Aldi as “a place that can help all families stretch their holiday dollars. There's a lot more you can do for your children when toys are this much less expensive.”

    The selection of hot toys set to appear on Aldi’s shelves beginning Nov. 2 include Star Wars Transformer Figures at $9.99 vs. $14.99 to $15.94 at the competition, a 34 percent savings; the Hannah Montana Electric Guitar at $16.99 vs. $24.88 to $26.99 at competitors, for up to a 38 percent difference; and the Fisher Price Sweet as Me Dolls for $9.99 compared to $16.94 and $16.99 at the other stores for as much as a 41 percent savings.

    As of Nov. 9, other products going on sale in stores in all 28 states will include the Vtech Nitro Notebook Computers for $29.99 vs. $49.99 at competitors, a 40 percent difference; the Cars Radio Control Little Rides for $9.99 vs. as much as $15.99 at other retailers, a 38 percent savings; and the Cozums Christmas Plush for $2.99 compared to $5 to $6.99 at competitors, a 41 percent to 58 percent difference.

    Aldi also has 22 items priced under $10, including the always-popular toys like Barbie, Bratz, Hannah Montana Dolls, and Transfomers.

    The toys are part of Aldi’s “Special Purchases” program, for which the discount grocer offers limited time/while supplies last products that are generally offered for a few weeks or less. Shoppers can find toy deals in-store, in Aldi’s circulars and local newspapers, as well as the Special Purchase section of its Web site (http://www.aldi.us).

    Customers can also get hot toy deal information by visiting the retailer’s online Special Purchase section of its Web site, subscribing to its e-mail newsletters, or signing up for e-alerts that communicate upcoming special purchases for toys, as well as for food and other merchandise.

    Aldi operates nearly 1,000 U.S. stores in 29 states, primarily from Kansas to the East Coast.

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