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“30 Rock” star Alec Baldwin’s mother, Carol, really likes Wegmans Food Markets – so much that the Rochester, N.Y.-based grocery chain has tapped the movie and television actor and his mom to appear in two 30-second advertisements, according to a report in the Rochester Business Journal.
During an appearance on “Late Night With David Letterman” last May, Baldwin noted his mother’s attachment to her local Wegmans in upstate New York was such that she refused to move to California to be closer to her famous sons, who also include actors Billy, Daniel and Stephen.
“When Alec Baldwin mentioned Wegmans on the ‘David Letterman Show,’ it was a thrill for everyone at Wegmans,” the company’s director of media relations, Jo Natale, told the publication. “We are running 30-second holiday commercials that feature Alec Baldwin and his mom, Carol.”
The two ads are running in Buffalo, Rochester, Syracuse and Johnson City in New York, as well as in Lehigh Valley in Pennsylvania and Hunt Valley in Maryland.
“[The footage was] shot by an agency in our Fairmount store in Syracuse — where Alec’s mom shops,” explained Natale. “The employees in the commercial are Wegmans employees, not actors.”
To see just how much the Baldwins love Wegmans, visit http://voices.washingtonpost.com/celebritology/2010/11/alec_baldwin_paid_to_like_wegm.html.