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In response to attendee and exhibitor requests — and also to the difficult economy — international food and drinks exhibition Alimentaria 2010 will be held March 22 to March 26, 2010, in a single location: Fira de Barcelona’s Gran Vía venue.
The event will concentrate all of its activities in the venue’s pavilions, “We’re taking a realistic approach to the current economic situation,” J. Antonio Valls, exhibition director and deputy managing director of Alimentaria Exhibitions, told an audience of more than 60 international journalists during a press conference this past weekend in Barcelona.
To assist in driving exhibitor participation, the show now offers the option of smaller booth space. According to forecasts from show organizers, close to 5,000 companies will occupy around 94,500 square meters of exhibition space.
The group expects more than 20 percent of the show’s 150,000 visitors to come from abroad, as well as 30 percent of its exhibitors (up 2 percent from the 2008 event), and has increased the percentage of international booth space to accommodate the increase
Indeed, Alementaria Exhibitions sees this internationalization as a way out of its economic crisis, and its 2010 event seeks to establish itself as a vehicle for the internationalization of the Spanish food and beverage industry, and is driving this effort with an aggressive foreign promotion campaign.
In addition to internationalization, the event’s various shows will all co-exist under the same roof. Its two broad-themed events focus on brands (The Festival of Brands) and innovation (Innoval 2010). The 8th International Food Forum will be held in concert with Innoval 2010, with the presentation of a study prepared by the consulting firm Synovate: “What consumers of brands expect: The manufacturer’s role as brand manager.”
“At Alimentaria the industry will have the opportunity to explain why its products are different and demonstrate their values,” said Valls.
Alimentaria 2010’s category-specific events are:
--Organic Food and Beverages: Organic food and beverage show
--Congelexpo: Frozen foods show
--Expobebidas: Water, soft drinks, beer, must and cider show
--Expoconser: Preserves and semi-preserves show
--Intercarn: Meat and meat products show
--Interlact: Dairy products show
--Interpesca: Fish and seafood, aquaculture and farmed fish products show
--Intervin: Wine and spirits show
--Mundidulce: Sweets, biscuits and confectionery show
--Multiproducto: General food products show
--Olivaria: Olive oil and vegetable oil show
--Restaurama: International hospitality, bread product, cake, pastry, and ice cream show
--Vegefruit: Fresh fruits, vegetables and garden produce show
These 13 shows will be joined by the Autonomous Communities Pavilion, where participants from the various Spanish autonomous communities are gathered; the International Pavilion; a collection of international companies, and Premium, which for the second consecutive time will gather companies focusing on gourmet products and high-end cuisine.
For more information, visit www.alimentaria-bcn.com.