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Wal-Mart Stores, Inc. is kicking off summer with what may be the world's largest ice cream social event on Sunday, May 18, complete with complimentary ice cream sundaes in more than 2,500 Wal-Mart Supercenters across the country.
The retailer hopes to appeal to consumers who are looking to save during the uncertain economy, and said it plans to provide "sweet relief" all summer with low prices on ice cream and sundae toppings. Wal-Mart estimates that its shoppers will spend nearly six times less on a family ice cream social at home when compared to ice cream desserts at many restaurants and ice cream parlors.
During its ice cream social, Wal-Mart said it will have on hand more than 5,000 ice cream scoopers to build an estimated 1 million free ice cream sundaes, complete with whipped cream and other toppings, from 11 a.m. to 4 p.m., while supplies last. For more information and to find the nearest Wal-Mart Supercenter, visit http://www.Walmart.com/icecream.