All Mixed Up

The latest from Malibu, the No. 1-selling Caribbean rum with coconut liqueur, is the Malibu Cocktails line of premixed drinks in environmentally friendly 1.75-liter pouches that make celebrating on the go a snap. Set to hit retail shelves July 1, the line consists of three popular blends: Rum Punch, Caribbean Cosmo and Tropical Mojito. Made of soft plastic that enables faster chilling and keeps the product fresh after opening, the pouches feature leakproof dispenser nozzles that make pouring easy and help minimize waste, according to the manufacturer, Purchase, N.Y.-based Pernod Ricard USA. To support the launch of the line, Malibu will offer specially designed POS materials, including permanent display racks, cold-box display enhancers and shelf talkers, along with a targeted public relations, social media and trade advertising campaign aimed at consumers. The cocktail mixes will retail for a suggested retail price of $19.99 per pouch. Find out more at www.pernod-ricard-usa.com.