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Appealing to the need for an affordable, environmentally friendly laundry detergent, Traverse City, Mich.-based Selestial Soap has introduced a product whose tag line, "Saving The Planet Within Your Budget," is printed right on the bottle's front label. The non-sudsing, hypoallergenic and nontoxic detergent contains no phosphates, sodium laureth sulfate, perfumes or dyes. The product's suggested retail prices are also favorable: $6.99 for a 50-ounce bottle and $11.99 for a 100-ounce bottle. Visit www.selestialsoap.com for more information.