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Sun Products’ all and Snuggle brands have teamed up with Little League Baseball and Softball, signing a multi-year, exclusive partnership as its official laundry products sponsor beginning in 2013. In the spring, the brands’ sponsorship will launch nationwide programs to engage retailers and consumers in a series of Little League promotional activities.
As families celebrate the 2012 season with the Little League Baseball World Series, all and snuggle will play a key role in helping kids look great on the field. “For Little Leaguers there is nothing that beats the excitement of sliding safely into home base,” said Ed Vlacich, executive VP, national brands for the Wilton, Conn.-based Sun Products Corp. “But for mom that means needing to have laundry care products that lift out those tough stains and keep her kids looking good for the next game.”
“As the official sponsor of laundry products for Little League Baseball and Softball, the all and Snuggle brands will help us to provide valuable resources and information to our leagues, while enriching the lives of Little League families in 2013 and beyond,” said Stephen D. Keener, president and CEO of Little League Baseball and Softball. “It will also make a lot of Little League families very happy when thinking about laundering their uniforms!"