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Trevor Amen, former market analyst in the national meat purchasing office of Whole Foods Market, joined the Beef Checkoff-funded National Cattlemen's Beef Association (NCBA) channel marketing team.
Before Whole Foods, Amen began his career with Safeway Inc., as a marketing trainee, and quickly moved into the position of national commodity specialist, spending two years as a buyer at the supermarket chain.
Jim Henger, executive director of channel marketing for NCBA -- which contracts to manage retail programs for the beef Checkoff - said Amen's "background, as well as his passion for agriculture, will help maximize checkoff dollars and help our retail partners increase beef demand in their stores."
Producer-directed and consumer-focused, NCBA is the trade association of America's cattle farmers and ranchers, and the marketing organization for the largest segment of the nation's food and fiber industry.