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    Amen Departs Whole Foods to Join NCBA's Western Channel Marketing Team

    The Beef Checkoff expects to benefit from the retailer's background and experience.

    Trevor Amen, former market analyst in the national meat purchasing office of Whole Foods Market, joined the Beef Checkoff-funded National Cattlemen's Beef Association (NCBA) channel marketing team.

    Before Whole Foods, Amen began his career with Safeway Inc., as a marketing trainee, and quickly moved into the position of national commodity specialist, spending two years as a buyer at the supermarket chain.

    Jim Henger, executive director of channel marketing for NCBA -- which contracts to manage retail programs for the beef Checkoff - said Amen's "background, as well as his passion for agriculture, will help maximize checkoff dollars and help our retail partners increase beef demand in their stores."

    Producer-directed and consumer-focused, NCBA is the trade association of America's cattle farmers and ranchers, and the marketing organization for the largest segment of the nation's food and fiber industry.

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