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The American Meat Institute (AMI) has launched a YouTube channel, "Meat News Network," to visually convey information about the meat industry to consumers.
Patrick Boyle, AMI’s chief executive, revealed news of the new YouTube-based consumer outreach program last week before members of the House Oversight Committee’s Domestic Policy Subcommittee.
“We are launching this YouTube Channel with a three-part video that features Dr. Temple Grandin and other members of our Animal Welfare Committee,” said Boyle. “We will soon add new videos on other timely topics so that we can enhance our relationship with the 95 percent of Americans who enjoy our products.”
In addition to the video on animal welfare, the channel also includes videos on food packaging, food safety, the World Cancer Research Fund Report, meat nutrition and environmental concerns. The channel will be expanded in the coming months to provide consumers and the media with the most credible information about these and other issues of importance to the meat and poultry industry.