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    Anheuser-Busch Unveils MySpace Presence on Preventing Underage Drinking

    ST. LOUIS -- It's no surprise that online social networking site MySpace attracts millions of users every day. But what may be surprising is that parents make up a significant percentage of that group. For that reason, and in an effort to capitalize on that audience, Anheuser-Busch based here has launched a new online resource there that offers authoritative advice on how to prevent underage drinking.

    ST. LOUIS -- It's no surprise that online social networking site MySpace attracts millions of users every day. But what may be surprising is that parents make up a significant percentage of that group. For that reason, and in an effort to capitalize on that audience, Anheuser-Busch based here has launched a new online resource there that offers authoritative advice on how to prevent underage drinking.

    The MySpace resource is called Positive Parenting Connection, and is sponsored and endorsed by The Association of Junior Leagues International (AJLI), the International Association of Fire Chiefs (IAFC) and the National Fatherhood Initiative (NFI).

    Positive Parenting Connection includes materials, tips, and links to other expert-designed Web-based resources to help parents communicate with their children about making smart and responsible choices, including not drinking before they come of legal drinking age.

    Among the materials is a streaming video series in which a parent and teen work through scenarios that address the challenges of underage drinking.

    "Like many other moms out there, I'm constantly being told 'Everyone else's parents let them drink before they're 21,' when I know that's not the case," said Francine Katz, v.p./communications and consumer affairs for Anheuser-Busch. "Having this new resource on MySpace is invaluable because it allows like-minded adults to connect and underscores that, as parents, we really do have the power to prevent underage drinking."

    Positive Parenting Connection also features statistics on underage-drinking, tips for hosting safe teen celebrations that don't include alcohol, and information from "Family Talk About Drinking and College Talk: Talking With Your College-Bound Student About Drinking."

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