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Idaho potatoes and Fresh Gourmet Crunchy Toppings have joined forces once again with a high-value promotion guaranteed to maximize retail holiday sales. Through the winter holiday season, every package of Fresh Gourmet Crunchy Toppings will offer a 75-cent instant coupon for Idaho potatoes. With a medium Idaho potato averaging around 25 cents, this represents a huge savings for consumers.
“The true strength of this promotion is the convenient display shipper,” notes Seth Pemsler, VP retail/international for the Eagle-based Idaho Potato Commission (IPC). “Any consumer who sees the high-value coupon will not be able to resist purchasing a bag of Idaho potatoes, especially if the potatoes are only an arm’s length away. We know that consumers are still looking for value but don’t want to sacrifice quality, and this promotion delivers both.”
The eye-catching display shippers contain three shelves stacked with bags of a variety of Fresh Gourmet Crunchy Toppings. The 75-cent instant coupon for Idaho potatoes is on the front of each bag and prominently features the famous “Grown in Idaho” seal.