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    A&P Enhances Real Estate Strategy with Location Analytics Software

    Used to spot trends in local markets

    The Great Atlantic and Pacific Tea Company, Inc. (A&P) has licensed Esri GIS technology and data to provide localized shopping trends information that supports the company's commitment to being the number one food and drug store in the neighborhoods it serves.

    The grocer expects Redlands, Calif.-based Esri's solutions for retail real estate and market planning will help it maintain and grow its market presence across the Northeast. "Partnering with Esri allows us to enhance our real estate strategy in the neighborhoods that we currently serve by enabling us to meet the specific needs of our customers," said Nrup Krishnamurthy, A&P's CIO. "In addition, this technology will serve as an essential business tool to help us make well-informed decisions about where and how we go to market in the future."

    Esri's location analytics provide A&P staff with data on store locations, including key demographics and shopping trends in local communities. "A&P will ensure its products and store positioning meet the needs of its customers with the adoptionraphical demographics of location analytics," said Simon Thompson, director of global commercial industry, Esri.

    Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world's mapping and spatial analysis.

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