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The Great Atlantic & Pacific Tea Co. (A&P) is has launched the online magazine Live Better!. Named for A&P’s in-store wellness program, the quarterly publication features food facts, exercise tips and recipes designed to help families achieve and maintain a healthy lifestyle. The premiere issue is available at http://vimaxmedia.com/emags/AnP/LB10Sum/.
Links to the e-zine will be e-mailed to all Club Card holders who shop at the A&P, SuperFresh, Waldbaum’s, Pathmark and The Food Emporium banners. Customers can also view the magazine by visiting the Live Better! Wellness page at www.apfreshonline.com, www.superfreshfood.com, www.waldbaums.com, www.pathmark.com or www.thefoodemporium.com.
“As more and more consumers rely on the Internet to find important information, A&P is providing shoppers with a valuable online resource, highlighting ways to easily establish and maintain a healthy lifestyle,” the Montvale, N.J.-based grocer noted.