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The Great Atlantic & Pacific Tea Co. unveiled its newest Fresh store remodel Friday, in Branford, Conn. The store now features the format's new European-style layout, which allows customers to go from one in-store "shop" to another.
The expanded seafood section features fresh fish delivered daily from the famous Hunt’s Point Fulton Fish Market in New York, while the new deli section offers a full selection of fresh meats and cheeses, in addition to an olive bar, specialty cheeses, and an on-site charcuterie, among other items.
Additional "shops" include a full-service Starbucks Café, a floral shop and a bakery.
To mark the opening, the grocer launched a three-day in-store celebration that included free sampling at the fresh service counters, raffles, and giveaways.
A&P opened a Fresh store with the same format last week in Greenwich, Conn. The first such store debuted in April in Holmdel, N.J.