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    A&P Reveals Additional Best Cellar Locations

    The upcoming units include both standalone sites and a branded grocery aisle.

    In the wake of the much ballyhooed opening of the first Best Cellars A&P store last week, in Westwood, N.J. The Great Atlantic & Pacific Tea Co. already has its eye on more locations for the recently acquired wine retailer -- and not just in the Garden State.

    According to an A&P spokeswoman, additional standalone Best Cellars at A&P stores are planned this year for West Orange, N.J., Riverside/Old Greenwich Conn., and Ridgefield Conn., with a branded grocery aisle slated for an A&P in Ft. Lee N.J. More sites are on tap for 2009. The Connecticut locations would be the first in that state.

    The Westwood store, which measures about 8,500 square feet, with 7,400 square feet of selling space, is within a few miles of two A&P supermarkets, one in Park Ridge and the other in Woodcliff Lake.

    In contrast to most wine retailers, which group product by region or grape variety, Best Cellars, which A&P purchased in November 2007, arranges its over 150 in-store selections according to taste and style, with such easy-to-understand categories as Big, Luscious, Fizzy, Fresh, Soft, Juicy, Smooth, and Sweet.

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