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In what it described as "another critical phase in its transformation," the Great Atlantic & Pacific Tea Co., Inc. said it will convert most of its SuperFresh locations in the Philadelphia market to the recently introduced Price Impact format under the Pathmark Sav-A-Center banner. The grocer said the move is in line with its plan to boost market share, sales, and sustainable profitability.
A&P has already rolled out the format, which offers a wide assortment of fresh items along with lower prices, in Irvington and Edison, N.J.
"Conversions will be focused on providing customers with a one-stop-shopping experience," A&P senior director of public relations Lauren La Bruno told Progressive Grocer. "As such, eight SuperFresh locations in [the Philadelphia market] will be converted to the new Pathmark Sav-A-Center Price Impact format. Further, 16 of the existing Pathmark stores in this market will also be upgraded to the new Price Impact format. In addition, five of the SuperFresh locations will remain and retain the Fresh format, with significant upgrades."
The conversions and upgrades would take place over the course of the year, added La Bruno.
"These changes further illustrate the company's ongoing commitment to the greater Philadelphia market," said A&P president and c.e.o. Eric Claus. "These conversions are the realization of our long-term strategic plan that leverages the addition of Pathmark to our A&P family of supermarkets and allows us to bring the most relevant format to our customers."
Montvale, N.J.-based A&P operates 447 stores in eight states and the District of Columbia under the A&P, Waldbaum's, Pathmark, Best Cellars, The Food Emporium, Super Foodmart, Super Fresh, and Food Basics banners.