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A recent national study of 400 consumers conducted by TRD Frameworks showed an overwhelmingly positive response to Tanimura & Antle Artisan Lettuce, a variety of mature petite head lettuces (Petite Tango, Petite Gem and Petite Oak) that are conveniently sold together in a four-pack.
Some of the highlights from the study include:
-- 86 percent of those who tried Artisan Lettuce said that they were likely to buy the respective products, should the lettuces be available at their local grocer
-- 73 percent found the product to be a good value after trying it and rated the product higher in value than bagged salads and spring mixes
-- Consumers estimated they would purchase Artisan Lettuce as often as they purchase other types of lettuce
Tanimura & Antle is based in Salinas, Calif. To find out more about Artisan Lettuce, visit www.taproduce.com.