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Avitae USA, leader in the fast-growing caffeinated water category, has enlisted PGA golfer Kevin Streelman for a two-year endorsement deal, which will include a series of appearances and social media initiatives.
The relationship aims to spread brand awareness as well as connect the Avitae product line with athletes, fans and younger consumers.
“Kevin is the perfect example of the type of person who loves Avitae. He’s young, active and keeps fit,” said Norm Snyder, president/CEO of Avitae. “Kevin and his wife have a newborn, so now more than ever he needs that instant-go, all-natural energy kick that Avitae provides. We’re honored to join Kevin’s loyal fans and the golf community in cheering him on to success.”
Avitae, which contains natural caffeine derived from green coffee beans, is available in two strengths: 45 milligrams of caffeine, about the same amount as a half cup of coffee or diet soda; and 90 milligrams, about the same amount as a cup of coffee.
“Avitae is a company and brand that really resonates with me,” said Streelman. “My wife and I are young and health-conscious. We just started a family and we care about what we put into our bodies. I’ve always been a coffee drinker and my wife drinks diet sodas. Now with Avitae there is a natural way for us to get our energy kick. That’s so important to us and I’m really excited about it.”