Capturing the Pet Specialty Shopper

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4/7/2016

Date of webcast:

Thursday, May 26, 2016

Time & timezone:

2:00 PM ET/ 1:00 PM CT/ 11:00 AM PT

Duration:

1 hour

About this webcast:

Capturing the Pet Specialty Shopper

For the last 15 years, the Pet Specialty retail channel has steadily increased its share of the >$20B Pet Food market, mainly at the expense of Mainstream retailers. Recent data and case studies suggest that this highly valuable shopper can be converted back to Mainstream retailers. This webcast will help educate the audience on the emergence of Pet Specialty, the value that this leakage represents to Mainstream retailers, and the research that suggests these shoppers are ready to migrate back to Grocery and Mass outlets. Importantly, the webcast will also outline some key steps that Mainstream retailers can take to fully capitalize on this potential migration.

Click here to register.

Presenting publication:

Speaker:

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Ryan Green

Director of Category Development

Ainsworth Pet Nutrition

Moderator:

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Jim Dudlicek

Editor-in-Chief

Progressive Grocer