Introducing CatMan 2.0: Category Management for the 21st Century
Date and time:
Tuesday, May 31, 2016 at 2:00 PM ET/ 1:00 PM CT/ 11:00 AM PT
About this webcast:
The grocery industry has seen dramatic developments during the past quarter-century, so it’s only natural that the category management process undergoes an update to make it relevant for these fast-paced times. Under the leadership of the Category Management Association, a blue ribbon industry committee of 25 thought leading companies has completely updated CatMan 1.0.
Don’t be left behind! Learn what’s new and how CatMan 2.0 will change the way you do business. This webinar will summarize the new process, data, analytics and success models that comprise this modernized version of the highly successful CatMan 1.0 process. Committee members who helped create this powerful new process will share their stories and the value CatMan 2.0 brings to the market.
Committee members include P&G, Walmart, Dannon, Ahold, Mondelez, 7-Eleven, Church &Dwight, Sam’s Club, ConAgra, Walgreens, Red Bull, Kantar Retail, McKee, McKinsey Periscope, Republic National Distributors, Acosta, Reynolds Brands, Market Track, JDA, Interactive Edge, Decision Insight, IRI, Learning Evolution and Brick Meets Click.
Presented by:
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Sponsored by:
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Panelists:
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Gordon Wade
Senior Vice President, Category Management Best Practices
Category Management Association
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John Drake
Senior Vice President, Category Management Best Practices
Category Management Association
Moderator:
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Jim Dudlicek
Editor-in-Chief
Progressive Grocer