Webcast: How Hy-Vee Uses Milk to Build Loyalty, Sales and Community
Date
Wednesday, June 24, 2015
Time & time zone/duration
2 p.m. EST/ 1 p.m. CST/ 11 a.m. PST
Webcast abstract
We know milk is a key driver bringing shoppers in store, but what other opportunities can retailers take advantage of when it comes to this family staple? MilkPEP will share new research and insights on how retailers can engage shoppers through cause marketing to drive sales and boost shopper loyalty. You’ll see firsthand how Hy-Vee brought MilkPEP’s innovative program The Great American Milk Drive to life to more than double its goals, and how retailers across the country are successfully implementing customized activations to deliver nutritious milk to children in their local communities.
From check-out programs to in-store POS and additional marketing support, there are many ways retailers can customize The Great American Milk Drive for their local communities to help drive shoppers to the dairy aisle and increase the purchase of milk gallons for their local food bank. Participating retailers will learn:
- The latest cause marketing trends and insights of from a recent survey of 100 retailers.
- How a customized cause marketing initiative can benefit retailers and their communities.
- How Hy-Vee surpassed its goals with customized check-out programs, in-store POS, on-site donation events and developed partnerships with milk companies and corporate partners for retail match efforts.
- How to activate The Great American Milk Drive and make a real impact on sales, your dairy case and the local community.
Presenting publication
Progressive Grocer
Sponsor
MilkPEP
Presenters
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Victor Zaborsky
Vice President of Marketing
Milk Processor Education Program (MilkPEP)
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Kristy Staker
Marketing/Community Relations Coordinator
Cedar Rapids & Marion Hy-Vee Food Stores & Drugstore
Moderator
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Jim Dudlicek
Editor-in-chief
Progressive Grocer