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Associated Wholesalers, Inc. (AWI) and its beef industry partners are readying to host a “Stampede” themed selling event at Herr Angus Farms in Nottingham, Pa. The all-day event, which is set for 9 a.m. on May 6, will give Robesonia, Pa.-based AWI’s retail members an opportunity to learn about the Certified Angus Beef (CAB) brand, which is owned by the American Angus Association and its 30,000 member ranchers.
Dennis Byrne, manager of Herr Angus Farms, will lead a tractor and wagon tour of the 1,200-acre farm, a division of snack food company Herr Foods, Inc. Representatives from the Pennsylvania Beef Council, Tyson Fresh Meats and Certified Angus Beef, LLC will conduct a variety of breakout sessions, specifics of which appear below.
During the barbecue lunch, May will be designated “Beef Month” by Mike Pechart, deputy secretary of the Pennsylvania Department of Agriculture.
Among the highlights of the breakout sessions that will take place during the event:
—Mark Polzer, VP, CAB, will host “Science Behind the Sizzle,” which will provide an overview of factors affecting beef palatability and why not all beef satisfies customers’ tastes. The session will also cover the keys for evaluating the value of any grade or brand, and how to meet and exceed customers’ expectations for a great steak every time
—Carrie Bomgardner, Pennsylvania Beef Council, and Kyle Miller, CAB, will host “Beef Alternative Merchandising (BAM),” which will review merchandising methods for rib eye, strip, chuck roll and top sirloin
—Byrne will provide a tour through the pasture with a cattleman. During the tour, members of the Herr Angus Farm will describe the environmental stewardship practices in place at the operation and share insight into the day-to-day operations of the modern-day family farm
AWI is a retailer-owned cooperative serving members and customers that operate supermarkets and convenience stores throughout the eastern United States, Puerto Rico and the Dominican Republic. The wholesaler provides food and household products, including its own Shurfine and White Rose brands, from its distribution centers in Robesonia; York, Pa.; and Carteret, N.J.