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Banking that consumers want to bring home the bacon, in as many forms as possible, the Eckrich brand from the John Morrell Foods Group is expanding its line of Bacon Lovers Deli Meats.
The Lisle, Ill.-based Smithfield Foods subsidiary announced last month at a most appropriate venue – the annual Baconfest event in Chicago – that the lineup now includes Bacon Covered Ham, Bacon Ranch Chicken Breast, Bacon Covered Club, Applewood Smoked Turkey Breast with Bacon and Peppered Bacon Covered Roast Beef.
The Bacon Lovers line was launched last year, capitalizing on popularity of bacon. A perennial favorite foodstuff, bacon has become even more of a culinary darling in recent years, inspiring a host of products and events like Baconfest (which sold out again this year).
At this year’s Baconfest, Eckrich also focused on its community outreach efforts, matching attendees’ donations of non-perishable foods with donations of 5,000 pounds of Bacon Lovers Deli Meats to the Greater Chicago Food Depository. “This was a great opportunity for us to give back to the community we live in and where Bacon Lovers Deli Meats was inspired,” said Elizabeth Di John, brand manager, Eckrich Deli Meats.