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    Baesman Launches Software Aimed at Streamlining In-Store Marketing

    In-store and database marketing programs vendor Baesman has launched new Web-based store profiling technology designed to streamline in-store marketing program management.

    In-store and database marketing programs vendor Baesman has launched new Web-based store profiling technology designed to streamline in-store marketing program management.

    The solution, branded Store Attribute Manager (or S.A.M.), was created to deliver cost and time savings to print production managers, visual merchandisers, purchasing agents and store operations personnel.

    "When retailers’ in-store signage doesn't match store-level campaigns or deadlines for time-sensitive promotions, the result is lost sales," said Rod Baesman, CEO. "In this economy, no retailer can afford a lost sale -- and especially when it's not even to a competitor, but a mismanaged internal logistics process."

    S.A.M. enables the user to quickly build in-store signage kits to match each location's individual fingerprint by maintaining each store's unique configuration, resulting in reduced over-/under-shipments that cost retailers in excessive point-of-purchase printing and managing monthly chainwide returns and reshipments, according to the company.

    Suppliers can download current distribution lists by campaign, so kits are delivered to the most current addresses, while shipments to inactive stores because of moves, renovations and blackouts (due to disasters such as Hurricane Katrina) are avoided.

    The S.A.M. system complements the Hilliard, Ohio-based vendor’s Sign Ordering System (S.O.S) software that was developed to give retailers the ability to replenish signage, manage inventory and warehouse both print and nonprint items as a kit.

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