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The Ball Park brand has launched a new national advertising campaign, “So American You Can Taste It,” to kick off summer grilling season.
The initial launch of the new Ball Park brand creative debuted on May 13 with a 30-second version of the television spot airing nationally, as well as in markets across the country, featuring Ball Park Angus Beef Franks.
Additional television spots highlighting Ball Park's product portfolio are scheduled to roll out over the next few months. In addition to national television spots, the new multi-level marketing campaign will feature print, digital, social media, in-store activations and public relations.
“There’s nothing more American than enjoying a tasty, grilled hot dog that’s made with 100% beef during the summer grilling season and our new advertising celebrates this great American tradition in a fun and lighthearted manner,” said Timothy Smith, VP of marketing for Ball Park, a brand of The Hillshire Brands Company. “The new creative showcases Ball Park brand as an icon of great-tasting grill-worthy food that’s essential for making these grilling occasions even better, while also paying tribute to the brand’s heritage – a brand born in the American ballpark.”
Hillshire Brands’ portfolio includes such brands as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame.