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    Ball's/Hen House taps MyWebGrocer to wield the Web for improving the in-store shopping experience.

    Ball's/Hen House taps MyWebGrocer to wield the Web for improving the in-store shopping experience.

    Ball's Food Stores is enhancing its online presence with a customized interactive Web site via a new partnership with MyWebGrocer.

    Kansas City-based Ball's Food Stores said its revamped Web site will offer robust tools including an interactive circular, online advertising program, online shopping list, and integrated recipe database, all of which will improve the in-store shopping experience.

    It will also allow the grocer to better communicate with customers, building loyalty and increasing transactions, the partners said.

    "MyWebGrocer's integrated services will help us retain and acquire new customers," said Barb Ramsour, IT director for Ball's Food Stores.

    A member of Associated Wholesale Grocers, Inc., Ball's operates 29 supermarkets in the Kansas City market under the Hen House Market and Ball's Price Chopper banners. Hen House Markets are upscale, service-oriented establishments, while Price Chopper is the company's price-impact format.

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