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The Barilla “That’s Whole Grain?” Taste Challenge, which includes the participation of celebrity fitness coach Bob Greene, invites consumers to sample Barilla Whole Grain pasta line. Anyone who isn’t satisfied with the taste of the product will receive a free box of his or her favorite regular Barilla pasta.
Despite the documented health benefits of whole grains, many shoppers dislike the taste and texture of such products. In response, Barilla debuted a line of pastas made from a 51 percent whole wheat blend that provides three times the fiber of traditional pasta, along with a taste and texture like that of conventional pasta.
“As part of the Best Life Diet, I try to share foods that are not only healthy, but also taste great,” said Greene. “Barilla Whole Grain makes eating nutritious whole grains a pleasure. It’s delicious and provides the health benefits of whole grains. I believe in this pasta, and now Barilla, with the “That’s Whole Grain?” Taste Challenge, is willing to guarantee that [consumers] will, too.”
To rise to the challenge, shoppers need only buy a box of Barilla Whole Grain. Those who don’t enjoy the product may receive a free box of their favorite regular Barilla pasta by submitting a completed redemption form, an original store receipt and an original UPC symbol. Additionally, consumers can find recipes, nutritional information, challenge rules, and exclusive healthy living tips from Greene at http://globalmessaging2.prnewswire.com/clickthrough/servlet/clickthrough?msg_id=6335831&adr_order=572&url=aHR0cDovL3d3dy50cnliYXJpbGxhd2hvbGVncmFpbi5jb20%3D.
Available nationwide through Bannockburn, Ill.-based Barilla America, Inc., Barilla Whole Grain comes in six shapes: Rotini, Penne, Medium Shells, Linguine, Spaghetti and Thin Spaghetti.
The promotion runs through Dec. 31, 2009.