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A new program from Barilla America, Inc. aims to help families spend more time together at the table in 2010. “Share Your Dinnertime Moments,” an extension of the Bannockburn, Ill.-based company’s recently introduced “Share the Table” initiative, invites families to submit photos, videos or blog posts demonstrating how they’re making dinner a more significant, fun and tasty occasion. All eligible entries will be entered for a chance to win multiple prizes, among them a $5,000 dining-room makeover and a year’s supply of Barilla pasta and sauce.
“For more than a century, Barilla has forged a strong commitment to supporting the sharing and caring of family meals,” said Barilla America president Kirk Trofholz. “Sharing [dinnertime] stories with others helps us make plans for the future, reminisce about the past and nurture the vital social nature of family dinners.”
Consumers who visit http://brickfish.sharethetable.com/ through Feb. 22 can choose one of five key areas that best describe their family’s story — from decreasing distractions at the table to boosting participation by family members — and submit a photo, video or blog that shows how they’ll improve their shared mealtime. One Grand Prize winner will receive a dining-room makeover, a year’s supply of Barilla products, and additional cooking tools and items. Two runners-up will get a $250 Target gift card, a one-year supply of Barilla pasta and sauce, and additional cooking tools and products. The campaign’s “Most Viral” winner will receive a $500 Target gift card, a one-year supply of Barilla Pasta and sauce, and additional cooking tools and products, and 10 Sweepstakes winners will also get prizes, including $100 Target gift cards.
Behind the new program is new research by Barilla revealing that U.S. families want better-quality dinnertime interactions — with more conversation and fewer distractions — along with better meals prepared together.
For its Share the Table campaign, the company launched www.sharethetable.com, which features over 700 recipes and 100 tips that can foster family unity. Currently, for every person who visits the site and pledges to share a meaningful dinner with family members, Barilla will contribute $1 to Meals on Wheels Association of America, up to $150,000.
The owner of 53 production facilities, 13 of them in Italy, Barilla produces such international brands as Mulino Bianco, Voiello, Pavesi and Wasa.
San Diego-based Brickfish is social media solution providing brands with a platform that energizes viral sharing among consumers via the social Web.